Bronny James Picks USC, Stays Close to Home for College
LeBron James Jr. picked a college. The oldest son of the NBA career scoring leader, Bronny, announced on Instagram earlier today that he’ll keep his talents close to home and suit up for USC. A...
View ArticleBronny James Debut for USC Ends in Overtime Defeat
USC star freshman Bronny James, the oldest son of Lakers star LeBron James, made his college basketball debut Sunday in the Trojans’ 84-79 overtime loss to Long Beach State. He played only 16 minutes...
View ArticleBronny James Declares for NBA Draft, Enters Transfer Portal
Bronny James, the son of NBA star LeBron James, announced on Instagram that he will be entering the 2024 NBA Draft. The 19-year-old will also enter the transfer portal to maintain his college...
View ArticleSporticast 357: Bronny James NBA Draft Game Theory
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the upcoming NBA draft. Typically the pre-draft...
View ArticleBronny James’ Marketing Clout Could Boost Round 2 Draft Value
(Editor’s Note: The Los Angeles Lakers selected Bronny James in the second round Thursday with the No. 55 pick of the draft.) With the second round of the 2024 NBA Draft on Thursday, one huge question...
View ArticleLeBron Opts Out but Plans to Re-Sign With Lakers, Per Report
LeBron James has opted out of his $51.4 million player option for next season but plans to re-sign with the Los Angeles Lakers if they prioritize improving the roster, Rich Paul of Klutch Sports told...
View ArticleSporticast 358: The NFL Suffers a Rare Financial Setback
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the NFL losing the first round of its Sunday...
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